“Beijing is a powerhouse for China...it’s culture-rich and commercial [so] it was a very obvious place for us because fashion is very much about art and culture.” - Vivian Cheng, French 83.
New Zealand-based menswear label French 83 targets the young professional with a market that extends across to Asia. With a physical store in China and Hong Kong their clientele are largely European.
“We’re in Beijing [and] China’s GDP is growing so there are a lot more mid-income earners who have that spending power and [they] care about how they look and what they buy,” says Vivian Cheng.
Find out why China is a booming industry for international fashion in the podcast below.
Podcast copyright RNZ National