“We only have a certain amount of floor space, so a point of difference [for the designers that we look for] and the price and value equation is key.” - Tennielle Ferguson, Womenswear Buyer.
Fashion is a business and fashion week events are about designers putting their work on show in the hopes to be picked up by international and local buyers. For influencers and buyers it is an opportunity to keep an eye on new talent, spot upcoming trends, and looking at how designs down the runway translate as marketable products in a retail environment.
David Jones womenswear buyer Tenneille Ferguson talks about the reality of fashion as a numbers game and influencers David Wong (Hong Kong) and Mary Seng (USA) share how technology is informing changes in how they operate on digital platforms. Listen below to find out more...
New Kid is proud to share RNZ National's podcast series, My Heels Are Killing Me, produced and presented by award-winning New Zealand broadcaster Sonia Sly. The series looks at local and global issues surrounding the fashion industry and also features profile stories and interviews with fashion insiders.
Podcast copyright RNZ National