Brand Visibility and the Power of Instagram

What does the future of fashion look like, and what opportunities exist for designers and brands in in a highly competitive, global marketplace? Maggie Hewitt, designer for luxury womenswear label Maggie Marilyn… Read more

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iD Dunedin International Emerging Designer Awards Carried on Despite Christchurch Terror

On arrival at the Regent Theatre for the 20th Anniversary of iD Dunedin Fashion Week the atmosphere was buzzing. But conversations quickly turned to the horrific news of the mass shootings at two Christchurch mosques on Friday 15 March.

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Digidentity Explores the Pressures of Social Media and its Impact on Mental Health

The iD International Emerging Designer Awards is an exciting event for fashion lovers and bring audiences from Dunedin and around New Zealand to the event as an opportunity to see top fashion graduates from around the world. Ahead of this week’s event we caught up with 23-year-old Eily Shaddock who is now part of the New K!D Designer Directory.

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Y.WANG explores traditional Chinese ink on cloth

Mo’ is the meaning for Chinese traditional ink, which also represents classical Chinese culture. It’s also the name of Yuexue Wang ‘s 2018 graduate collection. Read more…

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