Karen Walker and Madewell are excited to announce their first-ever co-designed collection. Madewell x Karen Walker is a culmination of some of Karen’s most-iconic pieces, Madewell’s denim expertise and their effortlessly cool aesthetic. The 23-piece capsule collection is comprised of elevated every day pieces and includes signature Karen Walker eyewear.
Madewell stocked Karen Walker’s ready-to-wear online for several seasons prior to the collaboration and designer Karen Walkerfelt it was a natural decision to take this next step, experimenting with the combined DNA of both brands.
Madewell collaborations start from a place of mutual admiration, and the partnership with Karen Walker was no exception.
When asked about the collection, head designer Joyce Lee says Madewell are long-time fans of the Karen Walker brand.
“Our collaborations start with what our team is wearing and loving. We love the energy [Karen Walker] bring to their designs through their use of color and prints and the way they re-imagine denim with a novelty twist.”
Both brands specialize in elevating everyday classics in a way that makes them feel new and special, marrying practicality with whimsical femininity.
The design process started with looking at the past two decades of Karen Walker collections.
“Madewell had free rein on our archives and they pulled out many of the garments that we consider to be the best-known and best-loved,”
“For us, it was totally intriguing to see our classic designs rediscovered and re-imagined by fresh eyes.”
The result is a collection of 23 pieces, including dresses, shirts, sweatshirts, skirts, jackets, jumpsuits, denim and, of course, sunglasses in coveted Karen Walker shapes.
With denim as the backbone of the collection, Karen Walker and Madewell crafted a shade of dark indigo called the “Walker Wash.”
Paired with this are archival floral prints reimagined in new hues of mystic yellow, violet tint and champagne. Sweatshirts showcase the laid-back Madewell look in four colors: smoked graphite, violet tint, golden apple and smokey spruce. Striped shirting comes in a ruffle blouse and a frilled long-sleeve design and the juniper berry print features as a graphic on T-shirts.
Three exclusive styles of sunglasses are included in the collaboration in fresh colors, including Karen Walker’s iconic Helter Skelter design in an updated pink-with-blue combination and two entirely new styles created just for Madewell x Karen Walker: Runaway in crystal khaki with brown mirror lenses and Arrowed in black with tan tinted lenses. All the sunglasses in the collaboration feature Karen Walker Eyewear’s signature arrow detailing in gold metal.