Sportswear is not escaping from the fashion landscape any time soon and New Zealand label I Love Ugly have their eye firmly on the goal…the football goal, that is.
The premium menswear label have just launched their latest release entitled The Full-Time Collection, which comes off the back of the 2018 Football World Cup. The label's previous capsule collection 'Legends’ featured a collaboration with London-based Illustrator Chester Holme, celebrating the Football World Cup, with two exclusive artworks; the Legends Print, and the Crowd Print, fusing I Love Ugly’s love of football with Chester Holme’s unique comic illustrative-style.
And in-keeping with football fever and fanaticism, The Full-Time Collection seeks to keep the spirit of the ‘beautiful game’ alive.
Inspired by the attire worn outside the game - by the fan, for the fan, The Full-Time Collection is informed by British football culture and seamlessly fuses the ease of sportswear with a twist on traditional menswear tailoring, and street-ready garments, keeping you firmly in the game.
The Full-Time Collection is available online at iloveugly.com and in I Love Ugly stores.