"Yada Yada” - The Collection About Nothing is expressed through the words of a fictional scene in Seinfeld, where quirky character Elaine Benes must create a spring collection about nothing.
Twenty Seven Names co-founder Anjali Burnett says Elaine has been re-imagined through the collection.
"She's flawed, she's neurotic, and she's our favourite," says Burnett.
Much like the sitcom that staked it's claim in comedy for making something out of nothing, this collection represents those intricate moments where seemingly small problems spiral out of control...like running alongside a train, waving the last goodbye, posing on a veranda, the first kiss, yelling "GET OUT"... whispering "come back"… yada yada yada...
"Yada Yada" heralds in Spring with a palette of blossoming blue florals and deep crimson reds in a juxtaposition of love verses hate, and innocence against absolute mayhem!