New kid gang

At NEW KID we love working with inspiring talent across all visual and creative platforms. 


Sonia Sly - Creative director/ founder

Sonia is an award-winning broadcaster who brings more than a decade worth of experience across media, digital publishing, podcasting, fashion writing and the arts together on one platform.

"Sometimes the best way to speak is through your clothes."

Favourite Food: Thai

Currently listening to: Novo Amor (on high rotation).

Hard pressed ... to find my off switch! 

Fashion is ... about dressing to please yourself!



James O'Neill, Photographer

Wellington-based James O'Neill is one of NEW KID'S resident photographers. James has Bachelor of Design (Hons) from Massey University, majoring in Photographic Design.

"I love how photography can make something look aesthetically different than it would be in person."

Favourite song of all time: 4 DEGREES by Anohni!

Currently listening to: Pills by St. Vincent.

If I could be anywhere ... I’d be in London, for sure.

Fashion is ... whatever you make it!